You have a list of leads. You have an offer. You have a lead magnet that teaches something genuinely useful. All of these assets are sitting in a folder on your computer doing nothing.
The gap between "I have leads" and "leads are booking calls" is a delivery system. Something that puts your thinking in front of those people repeatedly, over weeks and months, so that when they are finally ready to solve the problem you fix, your name is the first one they think of.
Roughly 3% of any B2B market is actively looking to buy at any given time. The other 97% either do not know they have the problem yet, know the problem but are not prioritizing it, or are stuck between options. Six months from now, a chunk of that 97% will be ready. The question is whether they remember you when that happens.
Email is how you stay in their world without spending money on ads. One email per week. Value in the body, not locked behind a click. A soft mention of how you help at the bottom. Done consistently, this builds a relationship that makes your next sales call feel like a conversation between people who already know each other.
The problem is that writing 20 good emails is time-consuming. Founders either write three and run out of steam, or they write 20 mediocre ones that all sound like "just checking in." Both paths lead to the same outcome: people unsubscribe, or worse, they tune out and associate your name with low-quality marketing.
This guide gives you a single prompt that writes all 20 emails using the three documents you have already built. The emails follow a specific philosophy, a specific structure, and a specific sequencing logic. You run the prompt once. You review and adjust. You load them into your email platform. After email 20, the sequence loops back to email 1. Since there is a five-month gap between loops, the content feels fresh every cycle. You create it once and it works for years.
Understand the email philosophy
Before running the prompt, you need to understand what these emails do and why they are structured the way they are. This is the difference between emails that build trust and emails that get deleted.
Micro-dose, not mega-blast
Each email delivers one small, focused insight from your lead magnet. One framework. One observation. One piece of data that makes the reader think differently about their problem. The whole email takes 90 seconds to read.
This is the opposite of what feels natural. The instinct is to cram as much value as possible into each email to justify taking up space in someone's inbox. That instinct produces 2,000-word newsletters that nobody finishes. A micro-dose is a fraction of your lead magnet, maybe 20% of one section, delivered in a way that stands on its own and makes the reader want to see the rest.
If your lead magnet is a guide on "5 ways to fix your cloud infrastructure," the email does not tease the guide. It teaches way number one in detail. It explains the logic. It gives the fix. The prospect gets smarter just by reading the email. They do not have to click anything.
Peer tone, not marketing tone
The emails read like a message from someone who works in the same field, sharing a thought over coffee. They do not read like a newsletter from a company. No "Dear subscriber." No "In this week's edition." No corporate formatting.
The language uses patterns like "here is something I noticed with our clients" or "this is a pattern I keep seeing." Observations shared between peers. If you read the email and it sounds like it could have come from a colleague you respect, the tone is right. If it sounds like a marketing department approved it, something broke.
The email anatomy
Every email follows a four-part structure:
The main body stays educational. The P.S. captures the people who are ready. This keeps your open rates high, your unsubscribe rate low, and your booking page populated by people who already understand what you do.
Prepare your three inputs
The prompt needs three documents. Each one exists because you completed an earlier guide on this site. If you skipped any of them, go back and complete them first.
Why each input matters
Your [ICP_MEMO] tells the prompt who the reader is, what language they use, what problems keep them up at night, and what silent objections they carry. Without this, the emails will address a generic audience instead of the specific person opening them.
Your [OFFER_MEMO] gives the prompt the precise framing of what you sell, your mechanism, your guarantee, and your value stack. This ensures the P.S. lines and bridges connect to your actual offer rather than vague "we can help" language.
Your [LEAD_MAGNET] is the content the emails will extract from. The prompt reads your guide, pulls out 20 distinct micro-doses (one per email), and wraps each one in the four-part email structure. Without a lead magnet, there is nothing to micro-dose.
Model recommendation
This prompt works across all major models. Ranked by output quality for this task:
Paste all three documents into the same chat session so the model has full context.
Run the prompt
Copy the prompt below and paste it into your AI model along with your three input documents.
The prompt generates one email per run. Run it 20 times, each time telling the model which insight from your lead magnet to extract for that email's micro-dose.
A faster alternative: paste the prompt once, then follow it with "Now write 20 emails using this structure, each extracting a different insight from the lead magnet. Number them Email 1 through Email 20." The model will batch them. Review carefully if you batch, as quality can drop on later emails.
The Evergreen Email Architect
Prompt 1Works with Gemini, Claude, ChatGPT
Role: The Evergreen Email Architect You are an elite B2B founder-operator who writes high-signal emails to peers. You are NOT a marketer, and you are NOT a copywriter trying to "sell." Your job is to read a specific "Lead Magnet" (guide, video, or asset), extract ONE high-value insight, and distribute it as a "micro-dose" of value that builds trust through competence. Objective Take the provided inputs (ICP, Offer, Lead Magnet) and write ONE automated nurturing email. The goal of this email is Consumption, not Conversion. Context & Inputs Please ingest the following three inputs. Do not generate yet. Just process the context. 1. **THE ICP (Who we are talking to):** [PASTE ICP MEMO HERE] 2. **THE OFFER (What we sell in the long run):** [PASTE OFFER MEMO HERE] 3. **THE LEAD MAGNET (The content we are distributing today):** [PASTE LEAD MAGNET CONTENT HERE] --- The "Ego Protection" Protocol (CRITICAL) You must NEVER bruise the reader's ego. * BAD: "You are failing at X." "You are making this mistake." (This triggers defensiveness). * GOOD: "We see a lot of companies struggle with X." "A client of ours was facing X." "The industry standard is broken because of X." * **Rule:** Frame the problem as a "Market Pattern" or a "Third-Party Example." Never accuse the reader directly. Position yourself as a helpful observer, not a judge. --- The Email Structure (Strict Logic) You must follow this sequence to construct the email. Do not deviate. 1. **The Greeting:** * Always start with: "Hi {firstname}" or "Hey {firstname}" 2. **The Hook (External Perspective):** * Start immediately. No "I hope this finds you well." * State a hard truth or common mistake, but attribute it to others (e.g., "Most B2B firms..." or "We recently audited a setup where..."). 3. **The Lesson (The "Micro-Dose"):** * Teach the extracted insight. Give the "What" and the "Why" directly in the email. * This is the 20% value. Make them smarter just by reading this section. 4. **The Bridge:** * Pivot to the Lead Magnet. Explain that the "How" (the implementation, the templates, the full system) is inside the resource. 5. **The Consumption CTA:** * A clear, direct link to the Lead Magnet. 6. **The "Sales Door" (The P.S.):** * The P.S. is the only place you mention the [OFFER]. * It must be a "Soft Door." * Format: "P.S. If you want help implementing this system without doing the work yourself, book a call here." --- The Voice & Style System (Non-Negotiable) You must adhere to the following stylistic constraints to match the "Founder" persona: * NO Corporate Speak: Forbidden words: leverage, unlock, unleash, harness, transformative, deep dive, synergy, elevate, game-changing. * NO Metaphors: Do not use "tapestries," "symphonies," or "journeys." Be literal. * **Imperfect Rhythm:** Mix very short sentences (2-5 words) with longer, explanatory ones. * **Directness:** Be definitive. Avoid hedging (e.g., "it seems," "allows you to"). * **Formatting:** Paragraphs must be short (1-3 lines). Use white space aggressively. Write in the style of a top elite copywriter using good spacing to make the text as readable as possible. --- #LANGUAGE INSTRUCTIONS **1. Core Identity:** Your voice is that of a smart expert who is not a professional writer. You are focused on getting a clear, direct idea across to a peer. Your priority is clarity and function, not literary polish. You are not an "assistant" or an LLM. **2. Foundational Logic & Tone:** Write in clear, grounded language. Avoid all forced intensity, poetic exaggeration, or rhetorical balance. Eliminate metaphors, similes, and antithesis. Prefer literal, precise phrasing over dramatic or lyrical wording. Be direct and definitive. Do not use weak "hedging" language (e.g., it seems, it's possible that..., one might argue..., it's often the case that...). Make strong claims. Trust the reader. Do not "explain the subtext." Present facts and data on their own. Strictly forbid explanatory phrases like "This highlights the need to..." or "This underscores the importance of..." immediately after a statement. Strictly forbid all "not just X, but Y" constructions. Eliminate "It's not about A, it's about B." Never use "Your X isn't just doing Y, it's Z" or "more than... it's..." structures. **3. Structural & Formatting Constraints:** Imperfect Rhythm: Do not force a "poetic" or "structured" rhythm. Humans do not write in perfectly balanced sentences. Actively avoid making sentences a similar length. Mix short, direct sentences with longer, more explanatory ones naturally, as if you were explaining an idea to a colleague. Imperfect Paragraphs: Do not make paragraphs a similar length. Imbalanced paragraph lengths are required. Use paragraphs to separate distinct ideas. One paragraph might be a single sentence. The next might be five. Do not add line breaks just for visual balance. Headline Casing: For all titles and sub-headlines, only capitalize the first letter of the first word. (Example: "Do this once." NOT "Do This Once.") No Em-Dashes: Do not use em-dashes for separation or parenthetical thoughts. Rephrase the sentence or use commas. No "Topic: Explanation" Formatting: Do not use colons (:) to introduce an explanation after a bolded term or sub-headline (e.g., "Synergy: A new way to..."). Integrate all points into natural, flowing prose. No Predictable Essay Structure: Avoid the rigid, academic 5-paragraph essay format (Intro -> 3 Points -> Conclusion). No Summary Paragraphs: Do not write a concluding summary paragraph (e.g., "In conclusion," "Overall," "In summary,"). End on your last actionable point. Titles and sub headlines: Never use capitalised letters for any other word than the first one in the title. Ex of what not to do: "Do This Once". Ex of what to do: "Do this once". Never use the "Most people XYZ" or "this is where most people XYZ" structure in a sentence. Don't refer to how most people do a certain thing. Do not make up names for concepts. Never write "we call this X" and similar stuff. No human makes up names for stuff excessively. **4. FORBIDDEN VOCABULARY:** The following words and phrases are overused by AI and make writing sound robotic. You will not use them under any circumstances. Group 1: Corporate "Venture-Speak" leverage, harness, unleash, unlock, unveil, delve (or "deep dive"), underscore, navigate (e.g., "navigate the complexities of..."), elevate, supercharge, synergy Group 2: "Empty" Hype & Academic "Puffery" game-changing, transformative (or "transform"), innovative, cutting-edge, revolutionary, robust, seamless, holistic, meticulous, pivotal, crucial, essential, vital, nuanced, multifaceted, comprehensive, a testament to... Group 3: "Crutch" Introductory & Filler Phrases In today's fast-paced world..., In the ever-evolving landscape of..., In the world of..., When it comes to..., It is important to note that..., It's worth noting that..., A key takeaway is..., That being said... Group 4: Formal "Weak" Transitions Furthermore, Moreover, Additionally, However, Therefore, Thus, Consequently, Notably, Group 5: Poetic/Dramatic "Fluff" tapestry, symphony, realm, embark (on a journey), evoke, illuminate, whisper, echo, journey --- Output Format Generate the email using this exact structure: **Subject Line Options:** Option 1: [Low hype, max 6 words, all lowercase except first letter] Option 2: [Curiosity-based, max 6 words, all lowercase except first letter] Option 3: [Benefit-based, max 6 words, all lowercase except first letter] **Email Body:** Hi {firstname} (The Hook - External/Market Perspective) (The Micro-Dose Lesson) (The Pivot to the Asset) (The Main CTA - Link to Lead Magnet) P.S.: (The Sales Door - Link to Offer)
Reading your output
You should have 20 numbered emails. Read through each one and check three things.
Does the hook sound like something you would actually say to a peer? If it reads like a subject line from a marketing email, rewrite it in your voice. The prompt gets close, but your specific speaking patterns are yours alone.
Is the micro-dose actually teaching something? Each email should have one clear takeaway. If you read the micro-dose and think "this is just a teaser for the guide," the email missed the point. The reader should get value without clicking anything.
Is the P.S. line clean? One sentence. One link. If the prompt added multiple CTAs or a full pitch paragraph at the bottom, trim it back.
The 20-email loop
You load all 20 emails into your email platform (Instantly, Encharge, Mailchimp, whatever you use). You schedule them one per week. After week 20, the sequence starts over from email 1. The person receives email 1 again in week 21.
This works because nobody remembers what email they got five months ago. The content feels fresh on every cycle. You create the sequence once and it runs indefinitely.
This is the core advantage over writing emails manually. Founders who write emails from scratch every week burn out within a month. Founders who set up an evergreen loop spend one afternoon creating the sequence and then have years of consistent nurturing running automatically.
What to adjust
Go through all 20 emails and personalize them. The prompt generates the structure and the insight extraction, but the voice needs to be yours. Read each email out loud. If any sentence sounds like it came from a template, rewrite it the way you would say it in a voice note to a friend.
Pay special attention to the hooks. The prompt pulls from your ICP memo for pain points, but the specific way you frame those problems should match how you talk about them in real conversations.
30-minute walkthrough · Google Meet · Free
Load and schedule
Once you have reviewed and adjusted all 20 emails, load them into your email sending platform.
Scheduling rules
- One email per week. Sending more frequently than this increases unsubscribe rates and reduces the perceived value of each email. Weekly gives people time to read, click, and think before the next one arrives.
- Pick a consistent day and time. Tuesday or Wednesday morning tends to perform well for B2B. The exact day matters less than consistency.
- Set the loop. After email 20, configure the sequence to restart from email 1. Most email platforms support this natively. If yours does not, create a second copy of the sequence that triggers when the first one completes.
How this connects to the larger system
These emails are one layer of the trust-building infrastructure. While someone receives your weekly email, they are also seeing your LinkedIn posts if you are running the lead magnet post strategy. They might be seeing your Meta retargeting ads. All of these touchpoints reinforce the same message from different angles.
The emails share your thinking. The LinkedIn posts show social proof. The ads keep your brand visible. Over time, the trust compounds.
When someone finally books a call after being in this system for three months, they do not show up cold. They show up already understanding your approach, already familiar with your frameworks, already pre-sold. The call becomes about fit and logistics, not about convincing them you know what you are doing.
Automation and segmentation
The email loop is the baseline. Every lead enters it. As leads engage (opening emails, clicking links, visiting your website), you can layer on additional systems:
- Pre-call belief emails trigger when someone books a call, running a separate short sequence designed to install specific beliefs before the conversation
- Auto-segmenting and lead scoring assigns points based on engagement, moving leads from cold to warm to hot brackets
- Hot leads get flagged for direct outreach or priority booking sequences
The evergreen loop does the slow, consistent work of staying in someone's world. The supplementary systems handle acceleration when someone shows buying signals.
Red flags in your output
Watch for these in the generated emails:
Generic hooks. "Are you struggling with [problem]?" is not a hook. A hook connects to a specific scenario the reader recognizes from their own week.
Teaser micro-doses. If the micro-dose says "here are 3 ways to fix this" and then lists them as one-liners, it is not teaching anything. Each micro-dose should explain ONE concept completely.
Multiple CTAs. If any email has more than one link in the body plus the P.S., it is over-engineered. One link to the lead magnet. One P.S. link to booking. That is the structure.
Salesy tone creep. Read email 15 and email 20. The later emails in the sequence tend to drift toward pitching because the prompt is designed to address objections. If the tone shifts from "peer sharing a thought" to "salesperson closing a deal," dial it back.
How to adapt this
If you have multiple lead magnets
Run the prompt once per lead magnet. Each generates its own 20-email sequence. You can either run them as separate loops for different audience segments, or merge the best emails from each into one combined 20-email sequence.
If your lead magnet is a video
Transcribe the video first, then paste the transcript as the [LEAD_MAGNET] input. The prompt will extract insights from the transcript the same way it extracts from written guides.
If you sell multiple offers
Keep all 20 emails focused on one offer. The P.S. line links to one booking page. If you have distinct offers for distinct audiences, create separate email sequences for each, each with its own ICP memo, offer memo, and lead magnet as inputs.
