Before you start: you need three documents
This guide requires your [ICP_MEMO] from Forensic AI Research, your [OFFER_MEMO] from Create Your B2B Offer, and your [LEAD_MAGNET] from Build Your B2B Lead Magnet. The prompt on this page asks you to paste all three. Without them, the output will be generic.
This guide consumes three upstream outputs and produces your [OUTREACH_SCRIPTS], personalized outreach messages that feel like peer-to-peer conversation rather than sales pitches.
Open your LinkedIn inbox right now. Count the pitches from strangers. Connection requests followed within hours by a wall of text about a service you did not ask about. Templates so obvious you can see the merge tags. You hate receiving these messages. Every single person in your market hates receiving them too.
And yet the standard playbook tells you to do the same thing. Personalize at scale. Send 200 messages a week. Follow up three or four times. Persistence wins.
It does not. Persistence at the wrong moment burns your reputation with people who might have bought from you in six months. Every bad DM is a prospect who now associates your name with spam.
This guide teaches a different sequence. The difference is the goal. Traditional outbound tries to force a binary decision immediately: buy or leave. Our approach has a different objective entirely. We are not trying to close anyone. We are trying to accomplish two things.
First, association. The prospect should walk away thinking "that person shared something useful." Peer, not vendor. That association compounds over time as they see your posts in their feed and receive your emails.
Second, data. Once someone accepts a connection and engages, you can find their email address through enrichment tools. Their email is worth more than their reply. It gets them into your nurture system where the real trust-building happens over weeks and months.
The outreach itself is just the entry point. Five steps, running over 10 to 14 days per prospect. Zero pitching at any stage.
Build your target list
Outreach without targeting is spam with extra steps. You need a filtered list of people who actually match the profile of someone who would buy from you.
If you completed Forensic AI Research, you already have a detailed picture of your ideal buyer: their role, industry, the problems keeping them up at night, and the language they use to describe those problems. That research drives your targeting filters.
Open LinkedIn Sales Navigator. Build a search using the filters that match your ICP: job title, industry, company size, geography, years in role. The more specific you are, the better your acceptance rates will be.
Save the search. Name it with enough detail to track campaigns against it later. A format that works: [Date] [Role] [Industry] [Geography] [Company size]. Example: "Mar-26 CFO Manufacturing Northeast 50-500."
Keep your list between 200 and 500 people per campaign. Smaller lists give you room for personalization. Larger lists trade personalization for volume. Start at 200 and only scale after you have data on what response rates look like for your specific market.
One list per campaign. Do not mix roles or industries in a single run. A message that resonates with a VP of Sales will fall flat with a CTO. Separate them so you can track what works for each audience.
The blank connection request
Send a connection request with no note. Leave the message field completely empty.
This goes against every LinkedIn course you have seen. They all tell you to write a personalized note. Here is the reasoning for ignoring that advice.
A connection request with no note is ambiguous. The prospect sees your name, your photo, and your headline. That is it. They click through to your profile to figure out who you are and whether you are worth knowing. If your headline positions you as someone in their space (not as someone selling to their space), they accept. The decision is based entirely on how your profile looks, not on what you wrote in a note.
A connection request with a note gets categorized instantly. The prospect reads the note before looking at your profile. Any hint of selling, any whiff of a pitch, and they reject. Some will block. You spent your one chance on a cold pitch to someone who has never heard of you.
The blank request keeps things open. Once accepted, you are in their network. You can message them later at a time you choose. You show up in their feed. Your LinkedIn posts reach them organically. That connection is an asset with no negative association attached to it.
A practical note on limits: send 20 to 30 connection requests per day. LinkedIn monitors connection velocity and will restrict accounts that push beyond this. Start at 20 for the first week and increase gradually. If you get a warning from LinkedIn, drop back to 15 for a week before ramping up again.
The breathe period
Someone accepted your connection request. Your instinct says message them immediately while you are on their mind. Resist it.
Wait 4 to 5 days. Do nothing.
This is the single most important tactical decision in the sequence and the one people skip most often. Messaging within 24 hours of acceptance is the fastest way to signal automation. The prospect accepted, got a message within minutes or hours, and now they know: this is a sequence. The association shifts from "someone who connected with me" to "someone who is running a campaign on me."
4 to 5 days of silence changes the dynamic completely. The prospect forgets about the connection event. The notification disappears from their memory. When your message arrives on day 5, it feels like you were browsing LinkedIn, saw their profile, and thought of something to share. The timing creates the impression of a real human doing a real thing at a natural pace.
Think about your own behavior. When you connect with someone at a conference, you do not email them 30 minutes later. You go back to work. A few days pass. Then maybe you send a note. The breathe period mirrors how real professional relationships actually start.
Not 2 days (too fast, still feels automated). Not 10 days (too slow, you have lost the window of relevance). 4 to 5 days is the range that consistently produces the most natural-feeling conversations.
30-minute walkthrough · Google Meet · Free
Generate your outreach scripts
The breathe period is over. Time to break the silence. You need messages that sound like they were typed by a busy, helpful human in 30 seconds.
The prompt below takes your three input documents and generates personalized outreach scripts for your specific offer and audience. It produces three outputs: a Value Drop message (sharing your lead magnet as a peer resource), a Curiosity Question (opening a genuine peer-to-peer conversation), and Nudge follow-ups for both angles.
You need three documents before running this prompt
Your [ICP_MEMO] from Forensic AI Research, your [OFFER_MEMO] from Create Your B2B Offer, and your [LEAD_MAGNET] from Build Your B2B Lead Magnet. If you do not have all three, the prompt will produce generic scripts that sound like every other LinkedIn DM.
Model recommendation
This prompt works across all major models. Ranked by output quality for this task:
- Claude (best for matching the casual, peer-to-peer tone)
- ChatGPT (solid, may over-polish the language)
- Gemini Pro (good, occasionally adds unnecessary length)
The anti-sales outreach generator
Prompt 1Works with Claude, ChatGPT, Gemini
Role: Elite B2B Relationship Builder You are a seasoned B2B consultant who builds relationships through peer-to-peer value. You despise standard "sales" language. Your goal is to draft outbound messages that feel like they were typed by a busy, helpful human in 30 seconds. Operational Goal Convert the provided input data into "Anti-Sales" outreach scripts that prioritize Association and Reply Rate over immediate conversion. Style & Tone Protocol (Strict Enforcement) * **Natural Professionalism:** Use standard capitalization (Start sentences with capitals). Do not use all lowercase, but avoid stiff, formal corporate speak. * **Zero Desperation:** You are high-status and busy. Do not apologize for interrupting. Do not use "I hope this finds you well." Do not ask for 15 minutes. * **Simple Language:** Avoid complex technical jargon or specific problem naming. Keep the language broad and straightforward (e.g., instead of "optimizing conversion rate optimization protocols," say "getting more leads"). * **No Subject Lines:** These are direct messages (LinkedIn/DM). Do not include subject lines. * **Brevity:** Maximum 3-4 sentences per message. 1. **Core Identity:** Your voice is that of a smart expert who is not a professional writer. You are focused on getting a clear, direct idea across to a peer. Your priority is clarity and function, not literary polish. You are not an "assistant" or an LLM. 2. **Foundational Logic & Tone:** * Write in clear, grounded language. Avoid all forced intensity, poetic exaggeration, or rhetorical balance. * Eliminate metaphors, similes, and antithesis. * Prefer literal, precise phrasing over dramatic or lyrical wording. * Be direct and definitive. Do not use weak "hedging" language (e.g., it seems, it's possible that..., one might argue..., it's often the case that...). Make strong claims. * Trust the reader. Do not "explain the subtext." Present facts and data on their own. Strictly forbid explanatory phrases like "This highlights the need to..." or "This underscores the importance of..." immediately after a statement. * Strictly forbid all "not just X, but Y" constructions. Eliminate "It's not about A, it's about B." Never use "Your X isn't just doing Y, it's Z" or "more than... it's..." structures. 1. **Structural & Formatting Constraints:** * Imperfect Rhythm: Do not force a "poetic" or "structured" rhythm. Humans do not write in perfectly balanced sentences. Actively avoid making sentences a similar length. Mix short, direct sentences with longer, more explanatory ones naturally, as if you were explaining an idea to a colleague. * Imperfect Paragraphs: Do not make paragraphs a similar length. Imbalanced paragraph lengths are required. Use paragraphs to separate distinct ideas. One paragraph might be a single sentence. The next might be five. Do not add line breaks just for visual balance. * Headline Casing: For all titles and sub-headlines, only capitalize the first letter of the first word. (Example: "Do this once." NOT "Do This Once.") * No Em-Dashes: Do not use em-dashes for separation or parenthetical thoughts. Rephrase the sentence or use commas. * No "Topic: Explanation" Formatting: Do not use colons (:) to introduce an explanation after a bolded term or sub-headline (e.g., "Synergy: A new way to..."). Integrate all points into natural, flowing prose. * No Predictable Essay Structure: Avoid the rigid, academic 5-paragraph essay format (Intro -> 3 Points -> Conclusion). * No Summary Paragraphs: Do not write a concluding summary paragraph (e.g., "In conclusion," "Overall," "In summary,"). End on your last actionable point. 1. **FORBIDDEN VOCABULARY:** The following words and phrases are overused by AI and make writing sound robotic. You will not use them under any circumstances. * Group 1: Corporate "Venture-Speak" leverage harness unleash unlock unveil delve (or "deep dive") underscore navigate (e.g., "navigate the complexities of...") elevate supercharge synergy * Group 2: "Empty" Hype & Academic "Puffery" game-changing transformative (or "transform") innovative cutting-edge revolutionary robust seamless holistic meticulous pivotal crucial essential vital nuanced multifaceted comprehensive a testament to... * Group 3: "Crutch" Introductory & Filler Phrases In today's fast-paced world... In the ever-evolving landscape of... In the world of... When it comes to... It is important to note that... It's worth noting that... A key takeaway is... That being said... * Group 4: Formal "Weak" Transitions Furthermore, Moreover, Additionally, However, Therefore, Thus, Consequently, Notably, * Group 5: Poetic/Dramatic "Fluff" tapestry symphony realm embark (on a journey) evoke illuminate whisper echo journey Execution Steps **Step 1: Draft "Option 1: The Value Drop"** Strategy: You are sharing a resource you built while working with a similar client. You are not asking for permission ("Can I send this?"). You are just giving it. Structure: 1. Context: Acknowledge their role/industry casually (e.g., "Saw you're also in [industry]"). 2. The Logic: Mention you were working with a client in their space/industry recently and built [LEAD_MAGNET] to help them solve [Simple Problem]. 3. The Drop: Paste the link. 4. The Exit: A brief sign-off. Example Vibe: "Hi [Name], saw you're in the fintech space. I was working with a client recently on handling compliance updates and we built this checklist to speed things up. Thought it might save you some time too: [LINK]. Best, Lasse" **Step 2: Draft "Option 2: The Curiosity Question"** Strategy: The "Three-Layer-Deep" Inquiry. You are conducting informal market research or settling a debate. You need a Valid Reason to ask. Structure: 1. The Frame: Establish why you are asking. (Choose one: "Settling a debate with a client," "Doing a market pulse check," or "Seeing a split in the industry"). 2. The Question: Ask a binary "Either/Or" question about how they handle the problem. Constraint: Avoid deep technical terms. Keep the options simple (e.g., In-house vs. Agency, Manual vs. Automated). Never ask "Do you have this problem?" Example Vibe: "Hi [Name], debating this with a client--are you guys keeping your lead gen in-house these days or mostly outsourcing? Seeing a huge split in the market right now so just curious." **Step 3: Draft "The Nudges" (Follow-ups)** Strategy: A low-friction bump sent 5 days later. Constraint: Max 6 words. Zero guilt. Zero pressure. * Draft Nudge 1 (For the Value Drop): A specific check to see if the link worked or if they saw the resource. * Draft Nudge 2 (For the Question): A gentle conversational bump. **IMPORTANT NOTES:** * You can not ASSUME their problem. You just have to refer to how another client of yours had a problem. We do not want to agitate them. * The resource you say we made MUST be the one attached in this prompt Output Generation Produce the 3 scripts below. Ensure all outputs strictly follow the Style & Tone Protocol. Option 1: The Value Drop [Draft Script] Option 2: The Curiosity Question [Draft Script] Option 3: The Nudges For Option 1 (Value Drop): [Draft Nudge] For Option 2 (Question): [Draft Nudge] User Inputs 1. ICP_MEMO: { Paste Audience/ICP Memo } "" 2. [OFFER_MEMO]: { Paste Offer Memo } "" 3. [LEAD_MAGNET]: { Paste Lead Magnet in full } ""
Understanding the three script types
The prompt produces three distinct outputs. Here is what each one does and when to use it.
The value drop (Option 1)
This is the stronger move for 90% of B2B offers. It works whenever you have a resource worth sharing. You are a peer sharing something useful with another peer. No questions. No "would you be interested in." Just a resource and a link.
The message has three parts: one line acknowledging who they are (industry or role, not a compliment), a mention of the specific resource and the problem it addresses, and the link. No permission asked. Just sent.
Here is what a good Value Drop looks like in practice:
Hey [name], good to connect. I saw you are also in the [industry] space so thought I would send this over. I built a [specific asset title] that solves [specific problem] for my own clients, figured it might be useful for you too. Here is the link: [Link]. Have a good one.
Hey [name], good to connect. I put together a [specific asset title] for [role titles] dealing with [specific problem]. Thought you might find it useful. [Link]
Hey [name], saw you are running [company type/size]. I wrote a guide on [topic] that a few [similar company type] founders told me was useful. Here it is if you want it: [Link]
All scripts follow the same rules: under 60 words, no exclamation marks, no questions, no mention of your company or services. The message should read like a text you would send to a professional acquaintance, not like an email from a sales team.
The curiosity question (Option 2)
Use this when you do not have a lead magnet ready, or when your offer requires some diagnosis before you can suggest a solution. You are asking a question framed as peer curiosity or market research.
The question must benefit the prospect to answer. They should feel intellectually engaged, not interrogated. The prompt generates questions at what we call "Layer 3" depth:
Here is what a good Curiosity Question looks like:
Hey [name], nice to connect. I was just debating this with a client of mine who is also in [industry]... are you guys leaning more towards [Mechanism A] or [Mechanism B] for [Goal] right now? Trying to see what the consensus is in the market.
Good to connect [name]. Quick question if you don't mind. I'm doing some research on how [Role titles] are handling [New Regulation/Change]. Are you guys keeping that in-house or generally outsourcing it? Seeing a massive split in the market so just curious where you stand.
Same rules: short, casual, no selling, no mention of your services. The question gives them something (a perspective on where their peers stand) in exchange for their reply.
The nudge
Regardless of which angle you used, 60 to 70% of people will not respond. They are not ignoring you. They are busy.
Send one follow-up. One. It goes out 4 to 5 days after your value deposit message.
The nudge must be short enough that it does not require any effort to process:
- "Did you see this?"
- "Hope it's useful."
- "Hope you're good."
Five words maximum. That is the entire message. Do not re-explain the resource. Do not add context. Do not ask a follow-up question. The nudge is a gentle reminder that your previous message exists, nothing more.
If they reply, great. You have a conversation. Handle it like a human: respond to what they said, do not pivot to a pitch.
If they do not reply after the nudge, stop. Completely. Do not send a third message. The goal now is to preserve the connection. If you annoy them, they disconnect. If they disconnect, you lose the ability to enrich their data with Email Enrichment Waterfall. You also lose organic reach: they no longer see your LinkedIn posts in their feed. A silent connection who stays connected is still valuable.
The 14-day sequence
At 20 to 30 new connection requests per day and a 30% acceptance rate, you have 6 to 9 new conversations entering the breathe period daily.
Within two weeks the sequence reaches steady state: new connections entering, value deposits going out, nudges landing, all running in parallel across different prospects at different stages.
Red flags
Your outreach is not working if you see any of these patterns:
Connection acceptance rate below 20%. Your headline and profile photo are the problem. People decide whether to accept based entirely on how your profile looks. Fix the headline to describe what you do for your market, not what you sell. Get a professional headshot.
Reply rate on your value deposit below 5%. Either the resource is not relevant to this audience, or the message reads as automated. Test a different resource or rewrite the message completely in your own words.
People disconnecting after your message. The message reads as a pitch. Go back to the core test: if you received this exact message from someone you recently connected with, would it feel natural?
Sending more than one nudge. Two messages total (value deposit plus one nudge) is the hard maximum. A third message destroys the association you spent 10 days building.
Skipping the breathe period. Messaging within 24 hours of connection acceptance is the most common and most damaging mistake. It instantly signals automation. Wait the full 4 to 5 days.
How to adapt this
Variations based on your situation
If you do not have a lead magnet yet
Use Option 2 (the curiosity question) while you build one. The question approach works without any prepared asset. Once you complete Build Your B2B Lead Magnet, switch to Option 1 for higher conversion.
If you are targeting a very small market
Under 500 total people: increase personalization beyond the templates. Read each prospect's recent posts before messaging. Reference something specific they published. When your total addressable market fits in a spreadsheet, every burned connection is a measurable loss.
If you want to scale beyond 30 requests per day
Use multiple LinkedIn profiles or a dedicated outreach automation tool. But scale only after the sequence is proven at low volume. Running a bad sequence at high volume burns through your market faster.
If replies to Option 2 are high but do not convert
Your question is good but you are not bridging from the reply to a resource. When someone answers your question, the next message should share something relevant: "Interesting, a lot of [role titles] are saying the same thing. I actually wrote up [resource] on exactly this. Here it is: [link]."
Your outreach is running. Now capture the data.
Prospects are accepting connections, receiving resources, and some are replying.
